MIZUNO EXPERIENCE CENTER
Visual Design
Signage
Point of Purchase
Wayfinding
REACH BEYOND
Located inside the Atlanta Braves new home at SunTrust Park, Mizuno wanted more from its first U.S. store than just selling sporting goods. Focusing on Mizuno’s brand objective of helping athletes raise their games by blending art and technology. We installed golf and baseball swing stations for customized analysis along with touchscreen tablets providing detailed product information, and interactive video walls communicating Mizuno’s core brand values.
Designed to be an immersive environment that tells the Mizuno story through its gear, the center engages guests through interactive displays using RFID technology and specialized labs for each sport that allow guests the ability to test gear and aiding them in their quest to boost performance.
Environmental Design Lead - Tom Ertler
Environmental Design - Dean Mallory
Vidual Design - Chris Mosier